Brad Sugars knows a thing or two about promoting a business. Learn his secrets and follow his easy-to-understand and simple-to-implement steps to promotional success that will put your business on the map.
Brad Sugars The Business Coach, A Narrative for Entrepreneurial Success
Brad Sugars, Founder and Chairman of internationally-renowned business coaching franchise ActionCOACH, knows business. And—perhaps more importantly—Brad knows success. In his book, The Business Coach, Brad Sugars gives aspiring entrepreneurs a glimpse into the world of smart business through the story of a hard-working husband and wife business team.
The Business Coach introduces entrepreneurs to ActionCOACH’s proven recipe for small business success. Beginning with an introduction to the Business Coach’s 6 Steps to Massive Results, The Business Coach guides readers through the process of establishing their business, making a consistent profit, and eventually turning the business into a “well-oiled machine.”
The business methods Brad Sugars outlines in The Business Coach are drawn from the author’s years of professional success. Financially retired at 26, Brad is a multi-million business mogul who assists, motivates, and trains hundreds of thousands of business professionals worldwide through books, DVDs, seminars, and ActionCOACH’s team of franchised business coaches
“Business owners need to realize that they don’t have to work 15-hour days in order to achieve success,” says Brad Sugars.
“The Business Coach tracks the success of entrepreneurs Joe and Nellie, who begin working with a business coach after a longtime friend’s recommendation. The book addresses their concerns, hopes, and ambitions, tracking the pair through the steps used by business coaches, all the while showing readers how to take control of their own businesses and professional lives.”
"Brad Sugars" Instant Success Series books outline clear business strategies that allow entrepreneurs to attain success both in business and in life,” said Jodie Shaw, Chief of Sales and Marketing for ActionCOACH.
“The business techniques introduced in Brad’s Instant Success Series are used by ’s international team of business consultants to help small business owners get on the fast track towards professional success.”
Brad Sugars Biography
Bradley John Sugars is a strong proponent of leveraging one’s knowledge and experiences to their fullest; after all, he’s managed to create a thriving, successful business on doing just that as the CEO of ActionCOACH, his global business coaching franchise.
As a father of two who grew up, like most of us, in a family struggling to make ends meet, he knows what it’s like to scrimp and save, and to make the most of his time and efforts. This includes soaking up all the knowledge that he could possibly acquire with every position and business endeavor that he has taken on throughout the years. He’s made it his business to leverage every lesson that he’s learned on his life’s journey and to create an impacting impression with it.
From listening to other business leaders to learning from his own business trials and tribulations in over 30 separate business ventures, Brad Sugars continues to evolve and to as a leading business and thought leader via his business coaching franchise.
Brad Sugars’ impeccable leadership skills have helped contribute to his successful career as an international business speaker, an author of more than 14 books and a leading franchising entrepreneur.
Although born in Australia, Brad Sugars hasn’t allowed his business goals to be limited by the fear of the unknown or by his own country’s border. In fact, he has used those challenges as a springboard to further grow his own knowledge base and improve his business model. Over the past ten years, Brad Sugars has established and grown his business presence and his ActionCOACHfranchise to the point where it now the number one business coaching firm in the world, with more than 1,000 offices in 26 countries and coaches who helps tens of thousands of business owners every business day.
His success is founded on his belief that successful entrepreneurs require a fundamental desire to succeed (no matter the threat of risk) and the ability to methodically act regularly on their business goals, taking care to review their progress. He also recognizes that he is where he is today because of the team of people that he has employed over the years.
As Brad points out, “The owner should focus on the team. The team should look after the customers. The customers will look after the business and the business will look after the owner. If I don’t expect the very best in my people and help them to grow, then the truth is I won’t have great people or a great company.”
This was one of the most important lessons that Brad learned early on from his dad, when he happened to remark how he couldn’t find any good workers in Australia. Instead of a sympathetic response, his father only said, “You know Brad, you get the people you deserve.”
That was a turning point for Brad and he hasn’t looked back since.
Most recently in May 2009, Brad Sugars was named a finalist Chairman of the Year for the Stevie Awards, which is part of the American Business Awards, and his company named a finalist in the category of “Best Overall Company.”
About the Author - Bradley J Sugars
Brad Sugars is a Australian entrepreneur, author, speaker and business coach who has helped more than a million clients around the world find business and personal success.
A trained accountant, Brad says most of his experience comes from owning his own companies. Brad’s been in business for himself since age 15 in some way or another, although his father would argue he started at 7 when he was caught selling his Christmas presents to his brothers. He’s owned and operated more than two dozen companies, from pizza to ladies fashion, from real estate to insurance and many more.
Brad’s main company, ActionCOACH, started from humble beginnings in the back bedroom of a suburban home in 1993 when Brad started teaching business owners how to grow their sales and marketing results.
ActionCOACH has more than 1000 offices in 26 countries and is ranked in the top 100 franchises in the world.
Brad Sugars has spoken on stage with the likes of Tom Hopkins, Brian Tracy, John Maxwell, Robert Kiyosaki and Allen Pease, written books with people like Anthony Robbins, Jim Rohn, and Mark Victor Hansen, appeared on countless TV and radio programs and in literally hundreds of print articles around the globe.
He’s been voted as one of the Most Admired Entrepreneurs by the readers of E-Spy Magazine – next to the likes of Rupert Murdoch, Henry Ford, Richard Branson and Anita Roddick. In May 2009, he was named a finalist for Chairman of the Year at the American Business Awards.
Brad is a regular columnist for Entrepreneur.com and My Business Magazine reaching an estimated audience of hundreds of thousands every single month.
ActionCOACH has coaches across the globe and is ranked as one of the Top 25 Fastest Growing Franchises on the planet as well as the #1 Business Consulting Franchise. Every month it is estimated that 15,000 businesses are coached one on one with a business coach and a further 35,000 businesses receive help and advice from ActionCOACH’s other programs and services. The company’s main enewsletter has more than 160,000 avid readers which grows by a further 2,500 opt-in subscribers each week.
The success of ActionCOACH is simply attributed to the fact that the principals that Brad applied to grow his many companies are exactly the same as the strategies his coaches use with business owners.
Brad is a proud father and husband and in his own words, ‘a very average golfer’.
Brad Sugars writes under the name Bradley J Sugars. You can purchase any of his 14 books at www.amazon.com
Bradley John Sugars is a strong proponent of leveraging one’s knowledge and experiences to their fullest; after all, he’s managed to create a thriving, successful business on doing just that as the CEO of 
